GROUND 01 is a study in restraint. We refined the low-top silhouette to its essentials: a smooth matte upper, considered toe box, and a solid off-white cup sole that holds proportion. The result is a sneaker that reads minimal in every context — quiet on the street, present in close detail.
Construction is honest: premium nubuck (or full-grain leather option), stitched upper, supportive insole with memory foam layer, and a vulcanized-style rubber sole. Design details are minimal by intent: tonal laces, low profile stitching, and a subtle lip at the heel for balance. Wear it with jeans, cropped trousers, or tailored outerwear — it’s built to anchor a simple, consistent wardrobe.





